SEO
Reach the right people, drive organic growth
Why do you need SEO?
If your website isn’t showing up in search results, you’re missing out on valuable traffic, leads, and revenue.
Search Engine Optimisation (SEO) helps ensure your site appears in front of the right audience at the right time- when they’re actively looking for what you offer.
Whether you’re a local business, an eCommerce brand, or a national company, a strong SEO strategy drives sustainable growth, improves brand credibility, and reduces dependency on paid ads. SEO is the foundation of long term online visibility.
How we do it
Our SEO approach is tailored, transparent, and focused on results. Here’s how we build effective SEO strategies:
Keyword Research
We identify the high-value, relevant keywords your audience is actually searching for, then create a strategy to get your found.
Quality Content
We create engaging, informative, and optimised content that answers questions, builds trust, and keeps users coming back.
Technical SEO
We optimise your website’s backend to ensure it's fast, mobile-friendly, crawlable, and meets search engine best practices.
Our SEO Process
SEO Site Report
We start with a comprehensive audit to uncover issues, strengths, and opportunities. From crawl errors to content gaps, nothing is overlooked.
Understand Your Audience
We dig into your customers' search behaviour, needs, and preferences to align your SEO with real user intent.
Keyword Research
We analyse your industry, competitors, and search trends to find the most effective keywords to target.
On-Page SEO Fundamentals
We optimise your site structure, metadata, headers, and internal links to ensure everything is aligned for maximum visibility in the search engines.
Ongoing Quality Content
We support your site with fresh, optimised content- from blog posts to landing pages- designed to rank and convert.
Off-Site Opportunities & Link Building
We help build authority with ethical link building and digital PR strategies that signal trust to search engines.
Regular Reporting
You'll receive clear, jargon-free reports tracking keyword movements, traffic, conversions, and site performance, so you always know what’s working.
Technical SEO
As SEO specialists,
we understand the technical foundations that help a website thrive in search rankings.
From crawlability and indexing
to site speed and structured data, we make sure your site is built to perform, and that Google knows exactly how to read it.
Local SEO
Local SEO helps connect your business with nearby customers right when they need you.
We optimise your
Google Business Profile, local citations, and on-site content to make sure you show up in local maps and searches, helping you dominate your local area.
Voice Search
As more users search hands-free, voice search optimisation is no longer optional.
We optimise content and
structure for natural language queries, helping your brand
appear in voice search results across Google, Siri, Alexa
and more.
Want to see what SEO can do for your business?
Manchester | Cheshire | Staffordshire
hello@brightnorth.uk
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